—

Canon

See Your World

The Station Agency approached us with a project for Canon Australia that we knew we'd have fun creating.

We explored different approaches as to how we could create these dioramas, whether full CGI or a combination of CGI and photography, but due to the complexity of the scenes along with the varying scales across the categories, we decided 3D was the best solution.

Not only did we model all 10 lenses, 5 each in both EFS and EFM ranges, but we also created the majority of the assets used, even creating the Alpine Mountain scene using landscape generative software.

Credits:

Client: Canon
Agency: The Station Agency
Art Director: Owen Norris