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Penfolds

Chinese New Year

The brief was simple: create a pig and a bottle of wine out of ribbon in 3D.

We were given creative freedom on how we formed the shapes, so we started by blocking out the key features ensuring there was a continuous and believable flow to the ribbon.

We then tested various thickness, densities, and materials of the ribbon until we found the perfect match.

Credits:

Client: Penfolds
Agency: Wunderman Thompson