TOOHEYS


PROJECT OVERVIEW

Barker Brand Partnerships approached us with a tasty brief to shoot a new campaign visual for a refresh of Tooheys Extra Dry.

To promote the new TED recipe the client was looking for something clean and crisp, and that showcased the updated packaging.

Working alongside photographer Jeremy Hudson, Visual State helped construct these 2 key images out of hundreds of plates of ice, splashes, water and hero product shots.


CREDITS

Agency: Barker Brand Partnerships
Client: Lion Nathan
Creative Director:  Claire Smith
Production:  Dane Lamont
Photographer: Jeremy Hudson

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