QANTAS


PROJECT OVERVIEW

Visual State were brought on board to help realise this campaign to promote a new benefit for Qantas Frequent Flyers;  you can now earn and spend points at Rockpool Dining Group restaurants.

Working alongside photographer Jon Bader, and the team at WiTH Collective, we created a CGI ‘Qantas Tail Plate’ to be composited with  supplied photography.

A total of 5 images were created, with each 3D plate being rendered individually to match the subtle lighting differences.


CREDITS

Agency: WiTH Collective
Client: Qantas
Creative Director:  Nicole Hetherington
Agency Producers:  Iain Todd, Alex Mills
Photographer: Jon Bader
Production Company: Flint

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