QANTAS


PROJECT OVERVIEW

Switch to Red Energy and you can turn your everyday electricity and gas bills into Qantas Points. Simple.

To enforce this concept WiTH Collective got us involved to create a glowing globe bulb, with a Qantas Dreamliner navigating around the ‘world’.

We did some look dev on how best to approach this illustration, testing different finishes to the topology and trying different shapes of bulb. This was the approved design.

We created the entire image in 3D for large format print, and produced a short animation for HTML5 banners and outdoor digital placements.


CREDITS

Agency: WiTH Collective
Client: Qantas
Creative Director:  Nicole Hetherington
Art Director:  Phil Robbie
Agency Producers:  Iain Todd, Alex Mills

 

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