MG AUSTRALIA


PROJECT OVERVIEW

An eye-catching campaign for the 2017 MG3 launch in Australia. We were supplied a CAD model which we adapted for the Australian market and created 3 distinct colour designs. Following traditional photographic principles, we textured and lit the cars using Octane Render, outputting multiple light setups and carefully composed them together revealing every single curve of the car. We also had a real MG3 car in possession study details and capture material references which a huge bonus.


CREDITS

Agency: Affinity
Client: MG Motors

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