MAC


PROJECT OVERVIEW

‘Don’t Decorate The Road This Christmas’ is a new road safety campaign for Motor Accident Commission of South Australia. KWP! Adelaide sent us a concept and gave us free rein on this project.

Visual State designed, directed and produced this full CGI animation for TV, OOH and stills for print media.

We created and textured the road, and added some subtle details like small rocks and sticks for realism. The hero glass pieces were manually modelled using photo references, and scattered with dynamic simulation. We shot a night time HDRI for the lighting and reflections, then added flashing police and ambulance lights in 3D.


CREDITS

Agency: KWP! Adelaide
Client: MAC
Creative Director:  Cory Swaffer
Art Director: Cristina Muffatti
Copywriter: Ryan McGrath
Account Director: Tristan Glover
Producer:  Ben Spry
Sound Design:  Sean Timms

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