KWP! Approached us to create the launch assets for the new Coopers Dry refresh. They were looking for something energetic and refreshing with an explosive feel. Due to the product still being in production everything needed to be built in CGI.
We helped develop the visual approach for both the static and animation. We then got to work building the product, beer and sculpting the splashes in Zbrush for the hero print asset.
Once the print was built we then used the sculpted splashes as a base to guide the fluid simulations for the animation in RealFlow.
Agency: KWP! Adelaide
Creative Director: Corey Swaffer
Senior Art Director: Mark Atherton
Production Director: Georgie Toole
Sound Design: Mattrixx Audio