COMMONWEALTH BANK


PROJECT OVERVIEW

To promote Commonwealth Bank’s new online hub for building diverse investment portfolios, called MyWealth, we created a striking campaign that represents the changing face of finance. The unique characters were beautifully shot by Billy Plummer, retouched, then an overall grade was developed and carefully adapted for each talent to bring out their defining features. These striking portraits helped to humanise a highly innovative and intuitive product.


CREDITS

Agency: M&C Saatchi
Client: Commonwealth Bank
Creative Director: Gary Dawson
Art Director: Tristan Cornelius
Photographer: Billy Plummer

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